About the Park
Welcome to Adventure Island, the UK’s number 1 free entry theme park and one of Southend’s best and longest running shoreside attractions!
We’re also the fourth friendliest park in the world according to TripAdvisor, which makes us the friendliest park in Europe.
Here, you’ll find everything you need to know about the park, along with a few pointers on how to make the most of your time with us.
Who are we?
Why visit us?
With some of the country’s best facilities and most exhilarating rides, the real question is, why WOULDN’T you want to check out our park?!
Adventure Island is something of an icon in Southend. In fact, we’re the most recognisable attraction on the seafront. You’ll find us right next to the pier, dominating the skyline day and night with our eclectic selection of over 40 rides and attractions (and that’s not including our Prize Arcades, cafes, restaurants, sideshows and games. Ooft!).
You might have even seen us on the telly! Adventure Island has been featured in EastEnders and many more TV programmes. We’re only 40 miles away from London, which means we’re the ideal fun shoot destination for city-based studios.
Daytrippers and holidaymakers have been flooding through our doors for over 100 years. We have a long tradition of providing good old whole-hearted family entertainment – but we don’t just rely on our great reputation to keep us front of mind. We’re always upgrading our facilities and adding new things to the park; our most recent bare-knuckle attraction, Axis, was installed in 2019.
Our free entry policy ensures we’re one of the best value parks around. If you’re not a fan of rides and rollercoasters, and just want to visit the site with friends for a bite to eat or a wander around the arcades, you don’t need to pay to enter. Purchase one of our Day Bands, and you’ll be able to go on any ride you like, as often as you like (as long as you meet the ride’s minimum height restrictions). And by running plenty of offers and discounts throughout the year – along with providing our famous Annual Passes – we’ve made sure groups and families of all sizes, ages and budgets get to return to Adventure Island time and time again, without breaking the bank.
Need more convincing?
We’ll happily sing our own praises – and so will our visitors! Check out our reviews online for tonnes of insights from our guests, past and present.
We have been awarded Trip Advisor’s Travellers’ Choice status every year between 2015 and 2021, which is something we’re immensely proud of, as ratings are pulled together using genuine reviews and feedback from customers. We also won the Travellers’ Choice Best of the Best Award seven years in a row between 2013 and 2020. We have also had the honour of receiving a Queens awards for Promotion Opportunity through Social Mobility, one of the highest accolades a business can receive.
If you need help, flag down any member of staff and we’ll get one of our first-aiders to you straightaway.