The Miller family have been the custodians of Southend-on-sea’s famous fun park for 43 years! However, there are many families that work within the park that have been integral to its success. This family background is probably the secret ingredient that makes Adventure Island so special.


Second-to-none health & safety, the shortest of queuing times, and great customer service!

There are so many rides packed in 7 acres that even on a hot summers day queues are rarely more than 15 minutes long. This means that during the high season, where we stay open until 10pm most nights, you could ride over 50 times in one day! Of course this means great value for money! In terms of customer service and entertainment, we are rated with over 90% on Trip Advisor, and have been a top 10 UK attraction for the past 7 years, making us one of the best in Europe!


Our mission is to make our guests the happiest they have ever been within the safest possible environment! This can only happen through our incredibly enthusiastic staff, who are committed to deliver fun, laughter, joy, happiness and magic all day long. They are schooled in the exquisite art of entertainment! And put through their paces when it comes to the serious business of health & safety; where every team member is coached and assessed on a daily basis.


Adventure Island is a free-admission amusement park in Southend-on-Sea, Essex, UK which has over 50 rides and attractions. The current site of the amusement park flanks the north end of Southend Pier and has been an amusement park since 1976 when the land now forming the west side of the park was purchased by the Miller family.

The park was previously known as Peter Pan’s Playground and latterly Peter Pan’s Adventure Island before becoming simply Adventure Island. The site is currently owned and managed by Stockvale Limited.
Adventure Island started out in 1918 as Sunken Gardens, a sea side garden that in the 1920s installed a few children’s rides. In 1976, the land to the west of the pier was purchased by the Miller family. In 1995 the park was vastly expanded when the land to the east of the pier was purchased to form part of the park.

Complementing the park is the longest pleasure pier in the world (built in 1830 as a wooden pier, rebuilt as a steel pier in 1889); it extends more than a mile (1,34 miles / 2,16 km) toward the ocean. The pier train runs the entire length of the pier (extra charge) to the Lifeboat Museum.

Adventure Island is not divided into specific areas but divides its rides into the following categories: Big Adventure (blue rides), Junior (green rides) and Mini (red rides). The park’s mascot is called Snappy.

In 1999, the park debuted the roller coaster Green Scream. It was once described as the park’s signature ride but this title has now been taken by Rage. The second rollercoaster at the park is the Barnstormer, which opened in 2000. The third rollercoaster is named the Mighty Mini Mega, which opened in 2003. Kiddi Koasta, a children’s rollercoaster, opened to the public on 30 April 2011. The fifth rollercoaster Rage opened in February 2007. It is one of the biggest investments the park has made. The ride cost in the region of £3million and is located on the former Raging River Log Flume site, Sky Drop and Vortex were relocated to new positions in the park to make way. The ride is about 75 ft in height and has a 97-degree drop, a vertical lift hill, a vertical loop and a Zero G Roll, as well as a host of other elements and tight turns that make it a short but extreme ride. It has been named Rage after a competition in Southend Echo to decide a name for the ride. The slogan is “For Superheroes only!” which is said before the first drop of the rollercoaster. In 2011 a crow built its nest at the top of the loop gathering attention from tabloid newspapers.

In 2014, Adventure Island demolished the Pirate Boat, which was one of their oldest attractions, to make way for a new soft play area, names Adventure Inside, which opened in spring 2015.

In 2019, Adventure Island broke new grounds by spending over £1 milllion on their brand new signature ride Axis. This is a 360 degree pendulum ride that swings, spins and plunges you over 100 foot in the air.