Privacy Notice
Adventure Island take your privacy very seriously. Please read this Privacy Notice carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information.
This Privacy Notice will also help you understand what personal data we collect, why we collect it and what we do with it. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.
We act as Data Controllers for purposes of the UK GDPR and Data Protection Act 2018 and the Company is committed to being transparent about how it collects and uses your data.
We also comply with The Privacy and Electronic Communications Regulations 2003.
We are registered with the Information Commissioners Office as part of Stockvale Limed ref. Z1002351
Personal information we collect about you
We may collect and use the following personal information about you:
- Your name and contact information, including email address and telephone number
- Your contact history, purchase history and saved items
- Information about how you use our website, IT, communication and other systems
- Your responses to surveys, competitions and promotions
- Financial details through online purchases
This personal information is required to provide online bookings to you. If you do not provide personal information we ask for, it may prevent us from completing your booking.
How your personal information is collected
We collect most of this personal information directly from you via online bookings. However, we may also collect information from a third party with your consent from cookies on our website—for more information on our use of cookies, please see our cookies policy.
How and why we use your personal information
Under data protection law, we can only use your personal information if we have a proper reason for doing so, eg:
- to comply with our legal and regulatory obligations;
- for the performance of our contract with you or to take steps at your request before entering into a contract;
- for our legitimate interests or those of a third party; or
- where you have given consent. (this can be withdrawn at any time by contacting [email protected])
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.
Below explains what we use (process) your personal information for and our reasons for doing so:
Marketing our services to:
- existing and former customers;
- third parties who have previously expressed an interest in our services;
Promotional communications
We may use your personal information to send you updates (by email, text message, telephone or post) about our events and services, including exclusive offers, promotions or new products AND/OR services.
We may also send you local news items which could affect the cost of your day out with us.
We have a legitimate interest in processing your personal information for promotional purposes (see above ‘How and why we use your personal information’). In line with ICO guidelines we will use ‘soft opt-in’ to send information to existing customers. https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/electronic-and-telephone-marketing/electronic-mail-marketing/
If you recently, gave us your details, and did not opt out of marketing messages, we will send you marketing information. Please note there will be clear options to “opt out” both when we first collected your details, and in every message you receive.
If you have only subscribed for our newsletter, we will ask for consent separately and clearly.
We will always treat your personal information with the utmost respect and never sell OR share it with other organisations outside of Stockvale Ltd for marketing purposes.
You have the right to opt out of receiving promotional communications at any time by:
- contacting us at [email protected]
- using the ‘unsubscribe’ link in emails or replying ‘STOP’ to texts
- updating your marketing preferences on our website
Who we share your personal information with
We will not share your information with anybody outside of the Stockvale Group of Companies.
We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
Where your personal information is held
How long your personal information will be kept
We will keep your personal information while you have an account with us or we are providing services to you. Thereafter, we will keep your personal information for as long as is necessary.
- to respond to any questions or queries made by you;
- to keep records required by law.
We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information. Further details on this are available upon request by contacting our Customer Services team at [email protected]
Your rights
You have the following rights, which you can exercise free of charge:
Access
The right to be provided with a copy of your personal information (the right of access)
Rectification
The right to require us to correct any mistakes in your personal information
To be forgotten
The right to require us to delete your personal information—in certain situations
Restriction of processing
The right to require us to restrict processing of your personal information—in certain circumstances, eg if you contest the accuracy of the data
Data portability
The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
To object
The right to object:
- at any time to your personal information being processed for direct marketing (including profiling);
- in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests.
- Not to be subject to automated individual decision-making
- The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you
For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.
If you would like to exercise any of those rights, please:
- email, call or write to us—see below: ‘How to contact us’; and
- let us have enough information to identify you (eg your full name, address etc.
- let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
- let us know what right you want to exercise and the information to which your request relates.
Keeping your personal information secure
Protecting the confidentiality and integrity of your personal data is a responsibility that we take seriously. We use appropriate technical and organisational measures to keep personal data secure against unauthorised or unlawful processing, and against accidental loss, destruction or damage. For example,
- Our employees have received training in data protection and how to handle your personal data.
- Access to your personal data is restricted to the relevant employees that are required to process your data.
- Strict internal policies are in place, including: -Data Protection Policy, Acceptable Use Policy and Password Policy.
- Where hard copies are created, these are securely stored.
- According to each department’s process and procedure, your personal data will be periodically reviewed and securely deleted if required.
- Internal systems and networks are regularly tested.
We continually test our systems and are ISO 27001 certified, which means we follow top industry standards for information security.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data breach where we are legally required to do so.
International Transfers of data
During the provision of our services, we may transfer data to countries or international organisations outside of the United Kingdom and the EEA. This may, for example, be to clients or third parties who provide support services to us. Where information is transferred, it may be to a country in respect of which there is an adequacy decision from the UK. We make sure that the personal data that we collect from you will be transferred to, and stored at/processed outside of the UK, under lawful model contracts for the transfer of personal data to third countries (i.e. Standard Contractual Clauses).
How to complain
If you have any questions, concerns or would like more information about anything mentioned in this privacy notice, please contact:
Address: Stockvale Ltd, Western Esplanade, Southend-on-Sea, Essex. SS1 1EE
Email: [email protected]
Phone: 01702 443400
Alternatively, you can make a complaint to the Information Commissioner’s Office:
- Report a concern online at https://ico.org.uk/concerns/
- Call 0303 123 1113
- Or write to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
Changes to this privacy notice
This privacy notice was published on 21/10/2018 and last updated on 21/11/2024
We may change this privacy notice from time to time. Please ensure you check our website regularly for the most up-to-date information.
How to contact us
Please contact us by post, email or telephone if you have any questions about this privacy notice or the information we hold about you.
Our contact details are shown below:
Address: Stockvale Ltd, Western Esplanade, Southend-on-Sea, Essex. SS1 1EE
Email: [email protected]
Phone: 01702 443400
